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A gold megaphone releases dandelion seeds and butterflies against a deep navy background, with "Live Out Loud Branding" written in elegant gold lettering.

Dark textured background with gold and script typography stating: 'Fake authenticity is easy. Real authenticity takes guts.' The design conveys a bold and disruptive message about genuine branding versus performative authenticity.

Fake Authenticity is Killing Your Brand: How to Build Real Trust & Stand Out

Fake authenticity is killing brand trust. If your brand is performing realness instead of being real, your audience knows—and they’re over i

Brand Archetype

AmberLee Fuller - Live Out Loud Branding

Feb 154 min read

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